Leading multi-product content provider Pragmatic Play has further enhanced its partnership with SkillonNet-powered PlayOJO in a deal that makes its bingo products available with the online casino operator.
The launch of the new vertical marks PlayOJO‘s first move beyond its slots and live casino offering, which are already live with the online operator and will now enable it to offer its players a wide range of Pragmatic’s bingo games, including 90, 80, and 75 ball variants, as well as the developer’s mobile-first game, Bingo Blast.
“We foster a close partnership with Pragmatic.”
An “innovative take on an all-time classic,” the market-leading bingo product was designed entirely in-house and launched in late April this year. It is 3 to 4 times faster than the average 90-ball variant.
Expanded product range:
In a company press release, Chief Commercial Officer for Pragmatic Play, Melissa Summerfield, commented on the recent deal, saying…
“I am thoroughly looking forward to seeing our products live with PlayOJO and other SkillOnNet casino Brands worldwide. We already went live with Slots and Live Casino with them, and everything went as smoothly and successfully as expected. PlayOJO will now be one of the first brands on the market to offer our entire range of products.”
“Pragmatic Play’s team has worked vigorously to ensure we deliver a stand-out product which I am confident will enable PlayOJO to drive their bingo business forward.”
In addition to multiple variants, the Gibraltar-based firm’s bingo vertical offers popular daily jackpots and prizes that are highly competitive.
Enhanced partnership:
Also commenting on the deal, Sales and Marketing Director for SkillOnNet, Michael Golembo, said…
“We are pleased to further enhance our agreement with Pragmatic Play and add their revolutionary Bingo products to our offering.
“We foster a close partnership with Pragmatic, previously taking both its Slot titles and Live Casino products and Bingo is a such a big new strategic move for us, it’s good to have Pragmatic Play Bingo as software partners to ensure it works well. The company’s entire portfolio is available through a single API integration.”
UK presence:
PlayOJO’s goal is to become one of the leading online bingo operators in the UK, where an estimated 25 percent of its players already enjoy the game of chance.
The online operator is reportedly celebrating the launch by offering more than £300,000 in guaranteed prizes every month, in addition to progressive and community jackpot games complete with big-win potential.